Ana Medina is a dynamic leader in international business and marketing, with over eight years of experience driving global growth across diverse markets. As the force behind SURA Colombia’s international office—part of the largest health services and insurance company in the country—Ana is redefining how healthcare organizations expand beyond borders, connect with new audiences, and build sustainable global partnerships.

With a background in social communication and marketing, Ana has mastered the art of blending data-driven strategies with the emotional intelligence needed to influence decisions across cultures. Her expertise spans the design and implementation of cutting-edge commercial and marketing strategies that have made a significant impact in key regions, including the United States, Central America, and the Caribbean.

Ana’s approach goes beyond traditional marketing—she understands that people don’t make decisions based solely on logic, especially in healthcare. It’s about trust, emotion, and connection. In this session, she will share bold strategies on how to break through cultural barriers, design powerful marketing campaigns, and create commercial strategies that resonate on a global scale.