2025 Agenda

Join us for an exclusive reveal of the latest evolution of Better by MTA, the technology platform transforming the medical tourism industry. This is more than just an update—it's a revolution designed to solve the most pressing challenges providers face today. In this landmark session, we’ll showcase powerful new features that streamline your operations, boost patient trust, and drive significant financial growth for your organization. From enhanced payment security to cutting-edge tools that maximize lead conversion, the new Better by MTA is your partner in achieving operational excellence and unlocking untapped revenue opportunities.

In this Keynote panel session we will explore groundbreaking new models for international healthcare that transcends traditional concepts of how the business is managed. Focusing on collaboration between insurance companies, networks, governments, and healthcare providers, these new models can integrate advanced technology, comprehensive pre-care and aftercare, and sustainable practices.

Explore how innovative healthcare models are transforming the MENA region into a global hub for world-class medical care. Learn how partnerships with leading institutions like Cedars-Sinai and the recruitment of top surgeons from around the world are building regional capacity, introducing new service lines, and providing patients with unparalleled access to cutting-edge treatments without the need to travel to the U.S. or Europe.

This dynamic panel of global healthcare leaders will explore how healthcare organizations can design and implement cross-border centers of excellence that set the standard for medical travel programs. Panelists will share strategies for fostering international collaboration, expanding global networks, and creating sustainable models that drive exceptional patient outcomes. Learn how to navigate regulatory and operational complexities, leverage innovative partnerships, and build a best-in-class medical travel program that attracts international patients, enhances organizational reputation, and delivers measurable impact on global healthcare delivery.

Join a dynamic panel of visionary CEOs from leading hospitals to discuss the transformative forces shaping the future of healthcare. This session will explore how their institutions are addressing global challenges, driving innovation, and positioning themselves as leaders in medical tourism, cutting-edge care delivery, and international partnerships.

Artificial intelligence (AI) is transforming healthcare by delivering powerful insights, driving analytics, and improving patient outcomes—especially for international patients. Whether you’re a hospital, insurer, facilitator, or global health policy provider, AI can revolutionize how you attract patients, build partnerships, and enhance experiences.

Medical travel is at a pivotal crossroads, where technology and data are not just tools but transformative forces reshaping the patient journey. Senior leaders from top hospitals will share how their organizations have harnessed innovations like telemedicine, AI, and big data to improve operational efficiency, enhance patient outcomes and optimize patient experience—delivering more personalized, seamless, and accessible care. This session highlights successes, challenges, and lessons learned, creating a compelling narrative of how strategic adoption of technology and data can drive sustainable growth, exceptional patient experiences, and global competitiveness in medical travel.

This session will explore the intersection of optimizing patient experience and developing innovative marketing strategies to promote your international patient programs. Participants will learn how to prioritize patient experience through personalized care plans, shared decision-making, and culturally competent services, while simultaneously understanding the role of effective marketing to leverage best-in-class patient experience to attract international patients and grow your programs. We will discuss the integration of digital marketing, targeted collaborations, and social media outreach with strategies designed to enhance patient satisfaction and build trust. Attendees will explore how marketing can also effectively communicate quality and safety measures, and how these efforts can complement person-centered care to create a optimal, seamless medical travel journey.

Self-funded employers and multinational companies face unique challenges in managing healthcare costs while providing high-quality care for their employees. Medical travel programs offer a powerful solution, enabling organizations to access world-class care at competitive costs while improving employee satisfaction and outcomes.

The world of international healthcare is evolving rapidly, and the traditional insurance models are no longer enough to meet the demands of today’s global patients. To stay competitive, insurers must embrace new strategies, technologies, and partnerships that redefine how they approach medical travel.