How does understanding the needs of an international patient impact your practice? What type of user experience has resulted from start to completion; from promotional and educational channels through the experience of your destination by the patient. Patients decide on their destination and care provider far before you have a chance to prove your quality. How does “patient experience” affects the decision-making process of the patient? In this presentation two seasoned experts will share their journey to create one of the strongest brands in health tourism. Attend and learn how to:

• Build an experience that starts with the digital channels
• Identify the perks of your destination and use them to your advantage
• Build a health tourism program through horizontal integration or commercial alliances

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