Attracting international patients is one of the most competitive and rewarding aspects of global healthcare. Success in this space requires more than marketing—it requires building credibility, leveraging the right partnerships, and understanding the needs of patients worldwide. This session will provide actionable strategies for hospitals, clinics, and insurers, to elevate their patient attraction efforts and stand out in a crowded market.
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We’ll cover:

• The Psychology of Patient Decisions: Understanding what drives international patients to select one healthcare provider over another and how to influence those decisions.
• Cultural Tailoring: Personalizing outreach by understanding regional health concerns, cultural preferences, and language needs to build trust and credibility.
• Diverse Marketing Channels: Exploring multi-channel strategies, including social media, search engine optimization, localized content, and paid campaigns to reach diverse patient populations.
• Value of Accreditation and Certifications: How international accreditation (e.g., JCI, GHA) serves as a critical trust-building tool for hospitals and clinics.
• Collaborative Ecosystem: Developing partnerships with insurers, employers, travel agencies, healthcare facilitators, and tourism boards to create a cohesive patient attraction strategy.
• Leveraging Patient Testimonials: Building reputation and trust by highlighting success stories, patient reviews, and digital narratives.
• Driving Conversions with Technology: Using CRM systems, AI-driven marketing, and analytics to optimize lead nurturing, follow-ups, and conversions.
• Competitive Benchmarking: Analyzing competitor strategies in patient attraction to innovate and stay ahead in the global healthcare market.
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Whether you’re a hospital seeking to attract more medical travelers, an insurer looking to enhance patient pathways, this session will equip you with the tools and strategies needed to build global trust and expand your reach.