Agenda

Enhancing Patient Experience and Optimizing Marketing Strategies in Medical Travel Programs

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This session will explore the intersection of optimizing patient experience and developing innovative marketing strategies to promote your international patient programs. Participants will learn how to prioritize patient experience through personalized care plans, shared decision-making, and culturally competent services, while simultaneously understanding the role of effective marketing to leverage best-in-class patient experience to attract international patients and grow your programs. We will discuss the integration of digital marketing, targeted collaborations, and social media outreach with strategies designed to enhance patient satisfaction and build trust. Attendees will explore how marketing can also effectively communicate quality and safety measures, and how these efforts can complement person-centered care to create a optimal, seamless medical travel journey.

Learning Objectives:

  • Demonstrate how person-centered care principles can be uniquely applied to the medical tourism sector to enhance the overall patient experience.
  • Learn how to develop personalized care plans tailored to the diverse needs of international patients, incorporating cultural competence and empathy.
  • Illustrate the importance of shared decision-making and care partners in the medical travel process, emphasizing patient empowerment and satisfaction.
  • Apply innovative digital marketing strategies, including social media and patient stories, to attract new patients and enhance patient engagement.
  • Create targeted messaging that effectively communicates safety, quality, and post-pandemic concerns, building trust with potential international patients.
  • Design and implement strategies that integrate superior hospitality services with marketing efforts to elevate the patient journey.

February 25, 2025
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